4 Part Workshop Series with Alan Stern - Part 1

Description

Friday, April 25^th Session 1:  Expanded overview of Drop Some H.E.A.T. to cover the initial concepts along with the resources that allow salespeople and small businesses to market their business on social media, leveraging AI, without spending any money.

Friday, May 23^rd Session 2: In depth overview on how to Chat GPT into The Best Employee That's Not On Payroll, and leverage it as your Market Research Firm and as your Copywriter.  By the end of this session attendees will walk away with knowledge on how to narrow down on Target Customer Profile, along with leverage Chat GPT to create Articles.  They will also learn how to set up a free LinkedIn Newsletter.  This will allow them to start a blog without having to deal with a confusing setup process.

Friday, June 27^th Session 3:  This session will focus on how to Market Using Humor.  This is important because the reason why most people go on social media is so that they can be entertained, which means if business owners and salespeople go on these platforms to promote and sell, there is a huge disconnect.  You're able to bridge that gap by turning Memes and GIFs into advertisements.  Attendees will walk away with knowledge on how to create and sources these.  These can be created in 2 minutes or less with no graphic design skills required.

Friday, July 25^th Session 4: This final session will do an overview on what is possible using a free account on Canva.  Specifically we will go over how to create FAQ Graphics, Quote Graphics, and Testimonial Graphics.  It is recommended to have attendees bring their laptops for this so that they can do it live.  Having an understanding of this will allow attendees to take text only reviews from Google and repurpose them on Instagram since they're in visual form.